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I Hate It When This Shit Works

Posted by KEENAN BOWEN at 08:57 PM

This wall of posters caught my eye Monday morning.
digit.jpg
It being as early as it was, and me being as far away from the wall as I was, all I could decipher was what I thought was the word “digit.” I dismissed it as a very insistent campaign for one of the many digital arts program commencements going around town this past week. I spent the entire day running errands up and down the Pike/ Pine corridor, and kept seeing the poster on every telephone pole and power box I came across, and I recognized the image but never took the time out to actually recognize what is was. Finally on my way home, I stopped, and realized the poster was this:
digit2.jpg
An announcement of the 6/13 release of Thee Emergency’s debut LP, Can You Dig It? (Blue Disguise Records). Well done, kids. Way to get your point across, and I mean that whole-heartedly. If I didn’t already have a copy, I swear I would have stopped by Sonic Boom on my way home today and copped it.

Thee Emergency are a frenetic band with equal doses aptitude and ferocity who are capable of one of the most energetic live shows you’ll see this side of…anything, really. Can You Dig It? is in stores now. I suggest you do.

Comments

1

That wall of posters is convincing...

Now I'm definitely gonna go see DJ Assault!

2

They did self-release an EP before this, but Can You Dig It?? is being put out by Blue Disguise Records.


3

Thanks Hannah, fixed.

4

Man, I wish I had the time and resources to do a campaign like that some time. Part of my problem is I prefer quality over quantity of posters; I'd rather make 100 nice silkscreened ones than a thousand computer-printed or xeroxed. If only I could do both quantity and quality! Dang it all.

Also, I hope this isn't a Poster Giant job, but I guess there's no way to know (without asking the label, anyway).

5

I can say my feet are sore from that sunday night. Hell no on the poster giant, Heavysouls all of the way!!!

6

Good to know. One of these days I'll probably hire Poster Midget to get the word out.

Oh, and is it just me or did they used to be The Emergency? So hard to keep up these days. And didn't USE used to stand for United States of Electronica? Or was it always State, and I just was never paying attention?

7

Operation Can You Dig It had a pre-emptive attack with the posters sans record release data. What you are witnessing is the full frontal assault.

8

Hype. Hype hype hype hype hype. Hype the band. Hype the hype about the band. Hype hype hype. Is this band any good? The MP3s on their Web site sound like straightforward garage rock. How creative!

Hype on!

9

Oh, and is it just me or did they used to be The Emergency?
Yes. The extra 'e' is for ENERGY.

And didn't USE used to stand for United States of Electronica? Or was it always State?

It has always been State.

10

Can you dig it? More like can you suck it. The supposed "hit" on this pile of crap is a blatent rip off of a much better band, The Brian Jonestown Massacre. I know of other bands in Seattle who have way more energy and soul then these guys/ gal. Your about 10 years too late on this release. I tried to get behind your band. If you were not so fake I could. This isn't Detroit. Detroit isn't even Detroit. Sorry if nobody gives a shit about you in six months.

11

Dear DeeJax,

As the writer of our supposed "hit" I can tell you for one hundred percent certinty that it's ripped off from the Dandy Warhols. Also check out The Status Quo (Pictures Of Matchstickmen would be a good song to start with) to see where BJM got their sound.

Also DeeJax remember that Thee Emergency loves you.

-Sonic Smith

12

Detroit isn't even Detroit.

Yes, it is. —an ex-Detroiter

13

Dear Segal,

Thee Emergency loves you more than DeeJax.

-Sonic Smith

14

Dear Sonic Smith. Stop being a brown noser.

Dear Segal. Thee Emergency are right. I do not love you. But I like the paper you work for. They are ass kissers.

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