This is a peloton.

Seattle has a new record label: Peloton Musique. It will focus on experimental techno. Crazy, huh? These blessed altruists have gotta be commended for launching such an endeavor in 2007. Here’s their inaugural press release, which cannot be improved upon. I am going to support their quixotic venture. I hope you do so, as well.

Aron Schoppert, Shane Silkey, and Eli Huntington have teamed up to launch a new experimental techno label. We are using the term “techno” in the broadest sense, as our intent is to release creative works across multiple genres. In our minds, “techno” is the application of emerging technologies to classical musical constructs, and all of the artists representing the label will be chosen for their abilities to demonstrate novel ideas and techniques in sonic expression.

Our first release (catalog no.: PEL-001) will be a limited-edition 2xLP bicycle-themed compilation, featuring remixes of a custom sample kit comprised of air pump blasts, spoke plucks, brake compresses, and sprocket click-clacks. We still believe in the power of vinyl as an artistic medium, and we plan on launching this release with full gatefold artwork and bonus extras.

We have already commissioned some of our favorite artists for this initial release, but we know that there are countless other voices with contributions to make to the dynamic conversation that is contemporary electronic music. Therefore, we are opening the doors to anybody who would like to submit their original compositions for release consideration.