News Straight out of Seattle
posted by March 26 at 13:30 PMon
We must not forgot, even for a moment, what is truly amazing about the distribution deal that the Blue Scholars struck with Rawkus Records: It came into being for no other reason than the immense size of the duo’s local support. Rawkus recognized the Blue Scholars because Seattle recognized the Blue Scholars. Without Seattle, no Rawkus. For the main of established artists based in Seattle (be they writers, filmmakers, architects, and so on) the opposite was the case: Local recognition only came about after achieving national recognition. But the Blue Scholars made their music for local consumption, they addressed local hiphop history, conflicts, realities, and the music itself seemed entirely indifferent to national trends and shifts. This is what impressed me most when I first reviewed their debut CD back in 2003. And as their press coverage widened in 2004, this localness, coupled of course with high production standards, is what impressed their growing number of supporters in the metropolitan area. By 2006, the incredible size of this local support resulted in the national distribution deal. Seattle can make hiphop giants from its own stuff. This fact, this lesson, this awareness stands above all disagreements and debates on the matter.