??!! Alternate Reality Games
posted by April 20 at 10:00 AMon
What makes me think that these guys:
might be really excited about this:
Year Zero is an alternate reality game based on the Nine Inch Nails concept album of the same name, its expected follow-up, and a possible accompanying movie project. Although the album was released on April 16, 2007 in Europe, and the following day worldwide, the game has been underway since roughly February 12, 2007 and is expected to continue for another eighteen months.
Although it could be argued that the Year Zero game is merely a form of promotion for the Nine Inch Nails album, frontman Trent Reznor has stated “The term ‘marketing’ sure is a frustrating one for me at the moment. What you are now starting to experience IS ‘year zero’. It’s not some kind of gimmick to get you to buy a record - it IS the art form… and we’re just getting started. Hope you enjoy the ride.” Reznor has also called the Year Zero game “a new entertainment form.”
(Taken from a long, rambling, obsessively-detailed Wikipedia entry)