Sound Check Pavlov’s Mattress
posted by on September 12 at 13:33 PM
“Sleep Country USA, why buy a mattress anywhere else? – DING.”
You know that song, don’t you? I bet you do. I saw a Sleep Country recently and sang it, with the ding on the end. I was ashamed. I hung my head low. I don’t know how, but this tune, and these words will forever be buried in my brain.
If only I could have remembered pre-calculus this well.
I don’t watch much TV, and when commercials come on the radio, I change the channel. Still, somehow, this jingle infiltrated its way into my memory.
Like Pavlov’s dogs, the Sleep Country ad even has the bell. I hear it and instantly know the words, the company, and the tune.
Despite my best efforts, Sleep Country beat me. I’m a dog.
Are there any jingles you hate more?
Tom McGurk, from Bad Animals Studio says:
There are some secrets to coming up with a jingle that people remember, even if they don’t want to. Sometimes a commercial’s excitement will be juiced by an upward key change late in the ad. Some jingles work musically because they’re nothing more than a musical scale.
Dan Dean, who owns a Mercer Island-based production company, cites General Electric’s “we bring good things to life” melody:
Check it out — it’s a scale. The most successful jingles stick to a basic message. You only have 30 or 60 seconds to work with. Simplicity is kind of the key. And repetition.
I found myself singing this the other day just because I read someone's t-shirt out loud that had the same number of syllables as "Sleep Country USA." Creepy.
We had some great ones back in Boston: "Bernie and Phyl's! Quality, comfort and price (That's nice)!"
It seems the regional furniture places are the best at this - what's up with that?
i like when the lady off the billboard bearing truck comes down to talk to the other humans- Asleep Country Unite! didn't Baroness von Manilow write a McDonald's jingle?
i have to agree, levi. theres a slew of mattress/furniture story jingles that i remember from childhood in south florida.
Oreo. You know it - "O-R-E-O, chocolatey delicious."
I don't know if I really hate it thought. Cause I frigging love Oreos.
Wait, I think there's a 'ding' in the Oreo song too. Am I getting it all pavlov confused. It would seem smart. I hear a ding, and for some reason need to dip my mattress in milk and eat it.
What is worse for me is that lately I hear songs on the radio - mainstream radio - and can't tell the commercials apart from the songs.
My two least favorites both involve numbers:
588-2300-empire.
800-800-8553
Do you hear the jingle simply be seeing the numbers? Ack...
In high school my friend's mother, a grade school teacher often sang jingles while driving us around.
Her favorite seemed to be, "Gotta be, gotta be Domino's-- BUFFALO WINGS."
Ouch. You've hit a nerve, Trent... Ironic that the #*%&ing Sleep Country jingle is insidious enough to make one lose some serious sleep. The only ones I hate more are the jewelry store jingles... "Alvin Goldfarb Jewelers... you make me want to hurl."
There are a few stuck in my dusty old brain from childhood, the obvious favorite being Oscar Meyer.. My Bologne has a first name...
And for some reason I remember Lowenbrau beer...
Here's to good friends,
Tonight is kind of special.
The beer we'll pour
must say something more, somehow.
So tonight (tonight),
Tonight,
Let it be Lowenbrau.
See? Now I'm thirsty..
I thought of another one -- had to share -
"I am stuck on Band-Aid brand 'cause Band-Aid's stuck on me."
Lowenbrau! Very good.
"I'm a pepper, he's a pepper, she's a pepper, we're a pepper; wouldn't you like to be a pepper too?"
the best part of waking up, is folgers in your cup.
Sing the sleep country jingle with these lyrics and replace the *Ding* at the end accordingly:
Sleep Country USA
Why buy a mattress
ever at all?
*METH*
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