Seems fitting to end this week’s Band Of Horses blog trilogy with one last look at the colliding worlds of music and corporate sponsorship. Yesterday, Pitchfork Media asked the band to respond to reports about BoH tunes being used by Wal-Mart and Ford in advertising campaigns, and lead singer Ben Bridwell’s response is down-to-earth enough:

It beats the hell out of stealing batteries from Wal-Mart to sell them back for 8 bucks.

Attach a goofy yellow smiley face to that catch phrase, Waltons. This comes only two days after the former Seattle sextet rode neon-lit dromedaries into Neumo’s, where Bridwell was just as self-effacing. The only time he referred to the show’s overt sponsorship was when a guy in the crowd hollered a request—for a smoke. “Sorry, they didn’t give us any of those,” Bridwell responded. “But we’ve got plenty of Band of Horses to give away.”