News Power, Chemistry, Emotion, & Diddy
posted by on October 29 at 10:45 AM
Sean Diddy Puffy ‘Ami Yumi’ Combs has signed a multiyear deal to ‘develop’ Ciroc Vodka. I have always thought Sean Combs is one of the most talentless mistakes of a performer in the history of the world. I will never forgive Jimmy Page for working with him. I saw a Diddy concert on cable where he was playing some sort of stadium in Brazil. I watched it for half an hour and for half an hour, all Combs did was yell, “Yeah! Yeah! Come on, come on! Hey! Hey!”
I kept waiting for him to rap. I thought since he had worked with Jimmy Page I should at least try to see what his stuff was like. But he never rapped, at all, and I couldn’t take it any more.
The slogan for his vodka should be, “You have to drink a bottle of this, in order to think I have talent.”
Is Ciroc Vodka good? I’m not luxurious enough to know. And this is what they say about his cologne:
‘Unforgivable’, is a bold fragrance that blends power, chemistry and emotion. It stimulates the senses in ways never imagined.
Holy shit. I’m going to go smoke crack now.
This article from the AP sums it all up:
(NEW YORK AP) The 37-year-old hip-hop mogul has inked a multiyear deal to develop the Ciroc vodka brand - one of Diageo PLC’s superpremium lines - for a 50-50 share in the profits.It’s the latest agreement in which a celebrity is going beyond the typical endorser role to share in a brand’s rise and fall, such as Jay-Z with Budweiser and 50 Cent with Vitamin Water.
Diageo said the agreement could be worth more than $100 million for Combs over the course of the deal, depending on how well the brand performs.
“It is not an endorsement deal,” Combs told The Associated Press on Tuesday night. “This is something that will have my daily attention.”
Combs said he wanted to work with Diageo because the company understood that “I’m not just a celebrity endorser, I’m a brand builder. I’m a luxury brand builder.”
Combs said he will be responsible for everything from marketing the brand to deciding where to sell it, and will focus on attracting “movers and shakers” to the line.“They’re looking for something that tastes like their lifestyle,” he said. “It’s that trendsetter, that hipster, someone who’s looking for luxury and looking for something better.”
Combs already has his own perfume and clothing line, and serves as chief executive of record company Bad Boy Worldwide Entertainment.
“I can’t overhype someone into loving vodka,” he said. But once consumers actually taste Ciroc, “I think we can convert a lot of people.”
So he's pretty much like one of those attractive, stylish people that get hired to stand in a bar and conspicuously order certain drinks?
People really are taking selling out to a whole new level these days. I guess if you really want to sell out you've got to go overboard, in an era where shilling for WalMart or McDonald's or DeBeers generates barely a yawn.
It's ok for Slash to have vodka. But not Diddy. Actually, the vodka is just his cologne. Diddy cologne has sold so terribly they are having to think of creative ways to sell it. Such as calling it vodka and having people drink it.
What's the proof on cologne anyway?
"The Sellout" is dead. Artists can't sell out anymore. The only people patronizing their services are corporations.
In The U.S., most people are insitnctually brand builders and marketing geniuses by oh, say age 3. People don't even have personalities anymore, they become a living breathing logo for their persona™. No one actually listens to Black Flag, they were the shirt for identity and definition.
Most of the R&D budget for a fragrance is spent on packaging. About 2% of those resources are dedicated to developing the scent.
That Vodka can taske like hot cat urine strained through a dirty old sock but you get a proven brand builder to make it adhesive and who knows what kind of market potential and shelf life your product will have. Skies the limit.
I remember way back before "hating" was outlawed it was perfectly acceptable to hate Puffy Diddy Comby. I've no idea how he turned it around just like I have no idea how he's going to make me pay $100 for that garbage.
Vitamin Water however has practical applications. It's a quality product on it's own and 50 managed to make in one transaction what Mick Jagger is worth entirely for his investment in their brand.
Marketing is out of control.
‘Unfuckwidable’, is a chemical agent that blends avarice, envy and self loathing. It is oderless, tasteless and it immediately attacks the central nervous system in ways never imagined."
Unfuckwidable - so good.
I just feel sorry for the kids. Combs doesn't care about the kids. They're out there in the Wallmart parking lot, they're drenched in his cologne, they're chugging his luxury vodka, and they're playing his latest music (does Diddy do music anymore?) And he doesn't care about them.
I like the part where he says, "I can't overhype someone into loving vodka."
Oh yes you can, Diddy.
if you are going to smoke some crack, might i recommend some "diddy rock"? i am not trying to overhype it, but it really is THE crack for hipsters seeking luxury.
Movers and shakers? Who the hell is he talking about? Overhype, that is how he's sold everything he's ever done.
Gotta hand it to him though. I'd like to have my own vodka too. It would taste like Reese's Pieces.
Gilbert, I for one do not think oyu can overhype a Reeces Pieces flavored vodka. I'm all the way thee. Just make it happen.
If there was a Reese's Pieces flavored vodka, I'd have to rethink this whole "no drinking" lifestyle.
I was shopping for new eye glasses, and there's a whole line of Sean John goddamn eyewear. Though some of the frames were actually pretty cool, the thought of wearing eyeglasses that say Sean John on the side makes me wanna smoke some Diddy brand rock.
Also, anyone wearing Sean John clothing clearly just got out of jail.
What about reese's pieces with vodka inside? Can I get a "phone home"?
Yes Eric. Hell yes. That is what I'm talking about it. Get me the Vodka Reese's Pieces. I think it would taste good. I mean they have chocolates with rum on the inside. But the vodka has to be Mr. Boston's and the spokesperson is E.T.
For Christmas one year, my Mom got me a belt that had " T Phone Home " on it. Not kidding you. I wore it to school and got laughed out of the classroom. I went home and hit my Dad's Mr. Bostons.
I cannot wait to order a Phone Home!
I think Tini Bigs has this drink.
Puff dad is the equivalent of Kanye. Both are horrible rappers, but they can definitely produce some great beats.
@15, and neither one is very attractive.
I think the hangover from peanut butter vodka would be pretty bad. Are you going to want the taste of peanut butter in your mouth and mind the morning after?
Well, sure, but imagine how pretty the puke would be, like wet Fall leaves all over your kitchen floor...
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