Line Out: Music & Nightlife

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1

At it's core, MTV hasn't changed all that much. Even though they don't dedicate as much time to those little 3 minute recording artist advertisements, their programming is still literally 100% content free. Whether it's Reality TV or video call in shows, everything minute of every day on MTV is an advertisement.

I rarely see cable TV, but figuring out what pitch ties in the whose property might be the only thing fun about watching MTV. The M.I.A. inserts, which I didn't see, I guarantee you weren't random and were paid for by someone.

Posted by Dougsf | November 30, 2007 1:39 PM
2

In related media discoveries, did you know that VBS.tv is paid for in full by Viacom/MTV?

Posted by Ari Spool | November 30, 2007 1:43 PM
3

Tila, bringing families "closer together" - even on Thanksgiving. Haaaa-WHAT?!

Posted by KELLY O | November 30, 2007 1:46 PM
4

those artist blitzkriegs change about every week. they've featured aesop rock, chromeo, rilo kiley, alicia keys, kenna, etc in weeks past. it's a new(ish) campaign where they absolutely saturate every mtv ad and show credit with interviews, clips of live performances, et alia. it's nice to see some non-top 40 artists get some shine, but after watching a single show, i want to gouge my eyes out w the feature overload

Posted by maya | November 30, 2007 1:49 PM
5

Interesting Ari, I did not know that.

Posted by Dougsf | November 30, 2007 1:54 PM
6

The MIA spots you saw are a part of MTV's "52 Bands in 52 Weeks" promotion. They highlight one artist or band per week and show short promos every hour for the entire week. Our own Minus the Bear was the first band featured a few weeks ago.

Posted by Awstep | November 30, 2007 2:02 PM
7

#5 - read about it HERE

Posted by KELLY O | November 30, 2007 2:04 PM
8

#6 - Our own Minus the Bear was the first band featured a few weeks ago.

Wow, really!? Good for them!

Posted by joey | November 30, 2007 3:10 PM
9

Yes, cheers to Minus the Bear. I'd been watching on a friend's tivo up until this week, so I'd missed these spots previously. Still, wouldn't it be great if they just played videos of entire songs by these bands instead of using them as background music for their self-promotional ads? Get off my lawn!

Posted by Eric Grandy | November 30, 2007 3:14 PM
10

It's nice to see MTV actually giving credit to those musicians rather than using their music in ads and programming without paying a dime or credit. I'm not sure why more people don't call bullshit MTV's shady licensing practices.

Posted by Seriously Though | November 30, 2007 3:45 PM

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