Young Ones PWRFL Power’s Esurance Commercial
posted by February 22 at 12:33 PMon
Speaking of PWRFL Power, he’s one of this year’s Young Ones. Last year PWRFL Power (Kazutaka Nomura) made quite an impression on the Seattle music scene—he had kept a low profile, playing his quaint acoustic songs at a few shows around the city, but only when he made it into the Block Star contest (where a handful of local bands competed for a slot on the mainstage at 2007’s Capitol Hill Block Party), did he really start to sweep people of their feet. He won that battle at Vera Project (beating out Grynch, Lonely Forest, Optimus Rhyme, Skullbot, Speaker Speaker, and the Sutures) and he opened Saturday afternoon on the Mainstage. He also won a guest spot in an esurance commercial (which you just watched above).
Here’s him playing “Let Me Show You How to Use Chopsticks” at the Block Party:
This year Kaz is releasing his full-length debut (it’ll be out in a couple weeks on Slender Means Society). The art is fantastic—done by E*Rock of Portland, it’s a hand-drawn starry explosion of happiness. And the album itself, it’s a pure representation of PWRFL Power. They kept everything simple.
Of course, my favorite PWRFL Power memory is when he interviewed himself in last year’s Block Party pull-out. An excerpt:
Your MySpace “About Me” section says, “Sound is flour, music is a loaf of bread, and PWRFL POWER is a cute little bakery.” Can you explain this?
People often think I am not serious about music. That could be true. My attitude toward my craft is flexible and casual. I am just experimenting with ways to make tasty bread. However, when it comes to picking flours, I am dead serious. I believe in my musical taste, technique, and personality. A lot of young musicians start thinking about how they can make rad music and often ignore the quality of ingredients. You won’t make a good bread if you use moldy flour from corner delis!
I heard you have a huge crush on Tiny Vipers.
Who told you that!? Yes… I do. I had a dream about her a few days ago. We were in a bathroom and she said, “Kazu, don’t watch me pee.” So I looked at the wall and there was a mirror hung. I tried to see her in the mirror…
I woke up. I saw a girl sleeping right next to me. It was in NYC. I met the girl at some bar and she was a huge fan of Spoon. So I told her that I am playing with them in Seattle. That was quick. And that’s the night I started liking Spoon. They are awesome.
Congratulations, PWRFL Power. May 2008 be your most successful year yet.
Join us Thursday March 6th for the Young Ones showcase with performances by Dyme Def, Arthur & Yu, and many of this year’s Young Ones including Sleepy Eyes of Death, Throw Me the Statue, Truckasauras, Talbot Tagora, and many more, including one special secret guest! It’s $5 for the whole thing, and all the money goes to benefit Real Change. Yay for helping the homeless!