Media Today in Clever Song Licensing
posted by March 11 at 19:00 PMon
So, there’s a new-ish tv advertisement running for one of those odious male deoderant body sprays—you know, the kind that unfailingly turns women into unconrtollably aroused animals. Anyway, it’s pretty typical body spray boilerplate—it’s hot out, girls are in bikinis, dude sprays himself with product, girl makes eyes at dude.
But! The soundtrack to the ad is the swooning, opening guitar and organ riff of the Seeds’ “Can’t Seem to Make You Mine.” It’s the same song that Diplo samples on his remix of “Put That Pussy on Me” by Spank Rock. So, even though it’s a lame ad for a product in which I have zero interest, I at least enjoy hearing it. And! I can’t help but wonder if the dual reference is intentional—like the ad could be saying, “Our product will help you make girls yours,” or it could be saying, “Our product will make girls put their pussies on you.” It works either way!
Still, I’d rather smell like armpits.