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Wednesday, April 9, 2008

Brand Upon the Brain

posted by on April 9 at 12:02 PM

Poor old Thurston Moore. Nobody put a gun to his head and forced him to play that fancy airline’s brand-building party at the Showbox last night—but you wouldn’t know that by watching him.

Three moments of pathos:

One. At the top of the set, when he turned to watch the corporate-promotional computer animation on the wall behind him: tiny airplanes. His mouth opened a little and you could see through his face, into his mind, where the free beer, the lacquered nails and hair weaves in the front rows, the promotional gift bags, and now this airplane-animation were whirling around in a kaleidoscope of unease.

Two. When the young woman—nails of lacquer, hair of weave—in the front row asked him if he’d been screened for colon cancer.


I have these visions of death and degradation in my head.”

Video by Ari Spool. More Setlist videos here.

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