A: TAG Body Spray running a record label.

From Billboard.com:

Island Def Jam Music Group and Procter & Gamble’s TAG brand are teaming for a joint-venture hip-hop label, which will be led by Island Urban president Jermaine Dupri.

“My goal is to find artists that have longevity written all over their face,” says Dupri, adding that TAG is expected to launch two artists per year during the course of the three-year deal.

According to Dupri, Proctor & Gamble, which produces TAG body spray, approached Island via ACME Brand Content Company for the joint venture. P&G views the union as a great way to reach its pop culture-influenced teen demographic. The label launch is also part of TAG’s initiative to cultivate relationships with the urban community through programs that give opportunities to aspiring MCs.

Neither IDJ or P&G would comment on speculation that TAG artists will be supported with up to, but not limited to, $10 million in marketing dollars, an unprecedented figure for any contemporary new artist.

“Most artists get probably $1 million for a marketing budget,” says Dupri. “The TAG artists will receive 10 times the typical marketing support. It will give these artists a chance to be and feel just as big as a Kanye West because the marketing budget is 10 to 20 times as much as the average. While it’s not actually $10-20 million, the numbers are up in that area and further north.”

Looks like the wealthy deodorant industry has some money to throw into the dying music industry.