Business Oh yeah! Your Zune is SOOOOOO cool.
posted by May 20 at 9:07 AMon
Every time we post something about Microsoft’s Zune MP3 player, we get all these, “You Apple drones don’t know what your talking about!” comments.
I have never been a fan of the Zune, which was rolled out in the most idiotic way by Microsoft. In classic MS style, they put all sorts of restrictions on its use, and only when they discovered that, “Hey, no one wants to by a useless MP3 player that acts as cop, judge and jury on the purchaser!” did they roll back some of the restrictions.
Well, how about this Zune fans (from the front page of the business section in today’s P-I):
Microsoft Corp.’s Entertainment and Devices Division is full of people thinking about upcoming Xbox 360 video games, Windows Mobile software and Zune music products.
One group in the division does it for a different reason — to figure out how best to put ads in front of the people who use them.
The division’s 40-person advertising business group has been working behind the scenes since October to expand Microsoft’s advertising footprint outside the realm of traditional Internet search and display ads.
On Tuesday, Microsoft is expected to show some of the first results of the group’s work — including a plan to test advertising on the online site Zune Social and, in a limited way, on the Zune music devices themselves.
Okay! I get it! When you release a device that fails to “capture the imaginations” of the public, you just make it worse by putting advertising on it! Can’t wait!
Mark Kroese [head of the Division] acknowledged that users may be sensitive to the idea of advertising on a music device. Overall, he said, the company will use feedback from the pilot program to decide how to proceed.
How about this for some feedback:
You are the dumbest people on earth if you think this shit will fly.
And one more time for fun. Here’s that great picture of the egg-shaped-headed John Richards and Mr. Gates.
(Courtesy of Google images and, like, a million websites…)