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Thursday, March 19, 2009
Business Stephin Merritt Sells His Underwear to Puma
Posted by David Schmader on Thu, Mar 19, 2009 at 9:22 AM
The compositions of Stephin Merritt and the world of TV advertising is a match made in postmodern heaven. (Merritt's songs are freakishly concise, instantly catchy, and essentially the most artful jingles ever.)
Most recent case in point: The artsy/dancey ad below, selling the allegedly ultra-lightweight Puma L.I.F.T. shoe via the Magnetic Fields' 69 Love Songs classic "Underwear," presented here with supplementary vocals by Britta Phillips, which robs the song of its bisexuality but sounds pretty enough.
Thanks for the heads-up, Idolator.
1
The de-gaying of the song really irritates me. I don't see why Stephin alone couldn't be the narrator of this "story".
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