"The concept behind Starfucker's new video 'Medicine' was to extract and canonize the best and most recurrent elements from a typical hip hop video scenario; flashy dancers, big cars, intense focus on the artist, and a loose story line revolving around money and some sort of conflict," says director Andrew Sloan. "We took these motifs and stylized them in a way that was more relevant to the song whilst still keeping the feel of the video big, and flashy. The video should feel familiar, but with a certain layer of grit screwing up the picture."
Huh. I don't know that "typical hip hop video" was the first thing that would've crossed my mind watching this, but it's a cute video and yet another fine, fun song from Portland's electro-pop pottymouths. Starfucker's new album, Jupiter, is out next Tuesday.
Comments (0)