Line Out Music & the City at Night

Thursday, April 30, 2009

Richie Hawtin to Tweet During DJ Sets

Posted by on Thu, Apr 30, 2009 at 12:36 PM

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Always on the cutting edge of technological developments, Richie Hawtin is now going to report on his own DJ gigs via Twitter using an application he helped to design. Looks like he will be sating trainspotters' insatiable appetite to know what he's spinning at any given moment. Dancing with mobile devices will soon be de rigueur at his gigs.

The press release from Hawtin's Minus Records publicist:

Richie Hawtin brings Twitter into the DJ booth and invites the world to see what's happening in real time!

It’s often the case that the advent of one idea heralds unexpected benefits and developments in other areas, and so it goes with Native Instruments’ Traktor Pro. Having already revolutionised the art of mixing, it could now be about to have a profound effect on the relationship between a DJ and their audience, not to mention the world of performing rights by making sure each and every artist, large or small, is properly compensated for the use of their work.

Twitter DJ is the latest brainwave from Richie Hawtin, who’s already spent much of his career pioneering new technologies as a DJ, producer and label owner, from the development of Midi enabled DJ mixers such as Allen & Heath’s Xone92 & 3D mixers, to Final Scratch DJ technology that gave way to Native Instruments’ Traktor software. At this year’s Time Warp event Richie built on ideas first explored during 2008’s Contakt tour, testing a custom version of Traktor Pro with a new background application that allows for real time broadcasting of all tracks played during a DJ set. The new application, developed in-house by Bryan McDade at Hawtin’s Minus label, works as a conduit between Traktor and the online messaging utility Twitter. Minus and Native Instruments worked closely together to optimize the Traktor software for this special use.

The Twitter DJ application utilizes feeds from an updated version of Traktor’s standard broadcasting technology to send 30 second updates during Hawtin’s set of what’s currently playing to a designated Twitter account, allowing anyone following the Twitter group to obtain a unique insight into how a DJ builds the atmosphere and dynamics of a set, track by track, and in real time. The track information is freely accessible from any Twitter configured personal mobile devices (even from the dance floor) and archived online on the Twitter page. This concept is also a significant step towards helping smaller independent record companies and artists to gain further recognition and free promotion when their releases are played as digital files.

However, the real potential comes to light when considering the benefits for performing rights societies: “By providing the necessary information to track what is really being played in clubs, the Twitter DJ application would not only drag the likes of GEMA, PRS and SOCAN kicking and screaming into the 21st century, but make sure the real artists get paid instead of performance payments simply being carved up between the Madonnas and U2s of the world. If record sales are slowing down and performance is now the key area where artists can achieve financial stability, better solutions need to be found and a workable structure put in place as soon as possible. We hope that our Twitter DJ application is a step forward in the development of these types of systems.“

Richie will be testing the beta version of the software on his next tour, starting on Wednesday 29/04/09. To see it in operation, contact rhawtin on Twitter (www.twitter.com/rhawtin)

 

Comments (6) RSS

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1
look at all that hair!
Posted by KELLY O on April 30, 2009 at 12:50 PM
2
STUPID, GAY AND WHO FUCKING CARES
Posted by LINE OUT MY ASSHOLE on April 30, 2009 at 1:07 PM
3
@1:
Dude's hair gets stupider with every passing moment. His hair should have a Twitter of how stupid it is looking during every minute of the day.

Can we please have bald Hawtin back?
Posted by cosby on April 30, 2009 at 1:34 PM
4
his hair has seen better days, and worse ones
as well.
Posted by brandon on April 30, 2009 at 5:32 PM
5
@4:
Wow, the older pic of him in the red shirt proves that he's had bad hair forever.

My first response is very haterish, but I've spent many hours listening to 'Consumed' and 'Decks EFX and 909'. I love Hawtin's work but his hair... his HAIR! What other artist tarnishes their entire career only through a series of terrible haircuts?
Posted by cosby on May 1, 2009 at 8:52 AM
6
Do Any of You really give a fuck what someone looks like.Give the man a break, he's given us some of the best music we have heard in the past 15 years and provided hours of entertainment as well as push boundaries in the future of music.You need to innovate to stay fresh and new (for us the user) So just shut the fuck up and appreciate the music.Are You really so narrow minded that somebody has to conform to look a certain way before they get respect.Fuck You must be moron's ,,,
Posted by grskiboot on May 1, 2009 at 9:40 PM

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