Today local label Light in the Attic—home of the Saturday Knights and Black Angels, and keen reissuers of classics by Rodriguez, the Monks, Betty Davis, Serge Gainsbourg, and others—is sending Sandy Wilson, Troy Nelson, Tyson Pickerel, and Cody Hurd in a van down the West Coast to sell its merchandise to indie music shops, face to face. (Good luck to the LITA crew: Record-store employees are some ornery motherfuckers.)

But will the savings on postage outweigh the expenditure for gas? We'll be on pins and needles awaiting the answer to that question. In the meantime, you can follow the jaunt via Twitter and LITA's blog.

Read the press release and check the itinerary after the cut.

LIGHT IN THE ATTIC RECORDS TO UNDERTAKE EPIC INDIE RETAIL JOURNEY DOWN THE WEST COAST

Starting May 18th, the LITA elite team will visit over 50 indie record stores in 10 days, covering 3000 miles, blogging and twittering the whole way

In this digital age, Light In The Attic is kickin' it analog, loading up the van with their deep catalog, stacks of wax, rarities, and whatever else they find in the warehouse. LITA is sending their A-Team of hustlers down the West Coast to San Diego and back (with nothing more that a few cases of RedBull and a stack of Arby's gift certificates), on a mission to connect directly with the intrepid indie retailers that make the wheels of commerce turn. They'll be hawking their wares direct and showing the love - and without shipping costs!

The team will be headed up by LITA music licensing guru / Black Daisy bassist Sandy Wilson, and filled out with bandmates Troy Nelson (KEXP DJ), and Cody Hurd, along with friend Tyson Pickerel. The quartet produced a teaser video, showing the ways in which their fateful journey came to be (available here: ) and will be documenting daily events via the label's blog (www.lightintheattic.net), Twitter (www.twitter.com/lightintheattic), and video. The footage shot will eventually be posted on the LITA homepage as well as on a number of key blogs.

It's a truly old-school way of doing business, and the cornerstone of how they operate - direct relationships with the people who keep their ship afloat. No label has done this in years, possibly decades, and is the pinnacle vision of Light In The Attic.

List of Stopping Points /Stores:

5/18 Easy Street Records Seattle
5/18 Rainy Day Records Olympia
5/18 CD & Game Exchange Portland
5/18 Mississippi Records Portland
5/19 Music Millennium Portland
5/19 Jackpot Records Portland
5/19 Everyday Music (Burnside) Portland
5/19 Everyday Music (Sandy Blvd) Portland
5/19 Ranch Records Salem
5/20 CD & Game Exchange Eugene
5/20 House of Records Eugene
5/20 Music Coop Ashland
5/21 Missing Link Arcata
5/21 The Works Eureka
5/21 Last Records Store Santa Rosa
5/21 Backdoor Disc & Tape Cotati
5/22 Down Home Music El Cerrito
5/22 Mod Lang El Cerrito
5/22 Aquarius Records San Francisco
5/23 Rasputin's San Francisco
5/23 The Groove Merchant San Francisco
5/23 Streetlight Records Santa Cruz
5/23 Metamusic Santa Cruz
5/24 Boo Boo Records San Louis Obispo
5/24 Buffalo Records Ventura
5/24 Salzers Ventura
5/24 Grady's Records Ventura
5/24 CD Trader Tarzana
5/25 Freakbeat Records Sherman Oaks
5/25 Don's Music Los Angeles
5/25 Amoeba Music Los Angeles
5/25 Vacation Records Los Angeles
5/25 Origami Vinyl Los Angeles
5/25 Turntable Lab Los Angeles
5/26 Fingerprints Long Beach
5/26 Lou's Records Encinitas
5/26 Music Trader San Diego
5/26 Thirsty Moon Records San Diego
5/26 Record City San Diego
5/26 M Theory San Diego
5/27 Rhino Records Claremont
5/27 Poo Bah Records Pasadena
5/28 R5 Records Sacramento
5/28 Time Tested Books Sacramento
5/28 Hot Dog Music Sacramento