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Monday, June 1, 2009
RIP Here Is Where the Story Ends
Posted by Charles Mudede on Mon, Jun 1, 2009 at 11:23 AM
I had no idea...
On April 28, 2009 Hip Hop legends De La Soul, in collaboration with Nike, released Are You In? : Nike + Original Run.How cool? It's as cool as a cold corpse. I did not know that De La Soul was really, really dead.The concept of the series is ingenious and helpful for those of us that spend time in gyms and/or running. Artists that you know and love create new music specifically with exercise and fitness in mind. Each album last approximately 45 minutes; the typical length of a workout/run. The music is meant to be listened to while exercising. Each album has a natural warm up track(s) that crescendos into heavy beats and momentum inspiring melodies as your routine becomes more intense! How cool is that?
2
THE GRIND DATE is the best thing they've done since STAKES ARE HIGH. I wouldn't count DE LA out just yet...they've been working with the Gorillaz again and have a new album out next year.
3
LCD Soundsystem and Simian Mobile Disco both have great contributions to this series. No reason why De La Soul's can't be great too.
4
Actually the NIKE workout series is really fucking good.
LCD SNDSYSTM, Aesop Rock, the Hives and Crystal Method have all done mixes.
LCD SNDSYSTM, Aesop Rock, the Hives and Crystal Method have all done mixes.
5
Charles OTM.
Nike's award-winning ad agency has made pretty damn lucrative business out of rescuing corporations whose images were once tarnished by widespread protests about their labor and environmental practices and associating their brands with images, sounds, and personalities of hip popular culture. This rebranding is much less expensive than instituting polices that ensure workers' human rights are respected. It's a brilliant tactic: identify the human-rights abuser with cutting-edge subcultural coolness, thereby denying the anti-sweatshop movement of a generation of young culturally-savvy progressive activists.
The agency in question has since expanded its list of clients to include Coca-Cola and Starbucks, companies that have been widely criticized by activists and student protestors for their human rights and labor abuses.
Nike's award-winning ad agency has made pretty damn lucrative business out of rescuing corporations whose images were once tarnished by widespread protests about their labor and environmental practices and associating their brands with images, sounds, and personalities of hip popular culture. This rebranding is much less expensive than instituting polices that ensure workers' human rights are respected. It's a brilliant tactic: identify the human-rights abuser with cutting-edge subcultural coolness, thereby denying the anti-sweatshop movement of a generation of young culturally-savvy progressive activists.
The agency in question has since expanded its list of clients to include Coca-Cola and Starbucks, companies that have been widely criticized by activists and student protestors for their human rights and labor abuses.
6
Incidentally, here's a good place for information on Nike's current human rights practices. http://www.oxfam.org.au/campaigns/labour…
It's from Oxfam, a trusted international human-rights org.
It's from Oxfam, a trusted international human-rights org.
9
why is this lame? De La Soul members are like 40+ years old, probably each with families they support. They probably got paid well for this - nothing wrong with that. They have enough cred to not have to worry about that crap.
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