Today in fantastic press releases:

MODEST MOUSE TO RELEASE ‘KING RAT’ VIDEO
HIGHLY ANTICIPATED VIDEO WILL PREMIERE ON MYSPACE MUSIC ON AUGUST 4TH

New York, NY — Modest Mouse has announced today the release of the highly anticipated Heath Ledger directed video for ‘King Rat.’ The animated video will make its exclusive debut on MySpace Music on August 4th, the same day the new Modest Mouse EP No One’s First, And You’re Next (which includes the "King Rat" track) is released. The ‘King Rat’ video will be available for download on iTunes beginning August 7th.

In January of 2007, while visiting his homeland of Australia, Heath Ledger presented Isaac Brock of Modest Mouse with an idea to direct a video for their yet-to-be-released song ‘King Rat’. Heath’s vision, brave and unapologetic in its nature, would marry his love of bold and original music with his impassioned stance against the illegal commercial whale hunts taking place of the coast of Australia each year. Always one to operate from his heart and take a stand for what he cared deeply about, Heath's intention was to raise awareness on modern whaling practices through a potent visual piece without having to say a word. It was his way to let the story, in its candid reversal, speak for itself. The video was fully conceived down to the last detail but unfinished when Heath passed away in January of 2008. In the interest of fully realizing Heath’s final work as a visual artist, THE MASSES (a film and music company which Heath was a partner in) finished the video in his honor, with the support and advocacy of Isaac Brock.

The King Rat video was directed by Heath Ledger, co-directed and illustrated by Daniel Auber with lead animation by Norris Houk, animation by Jade Taglioli and produced by Sara Cline of THE MASSES.

Proceeds from iTunes video downloads in the first month of release will go toward Sea Shepherd Conservation Society, an international non-profit, marine wildlife conservation organization committed to ending the destruction of habitat and slaughter of wildlife in the world's oceans in order to conserve and protect ecosystems and species. Sea Shepherd uses direct-action tactics to investigate, document, and take action when necessary to expose and confront illegal activities on the high seas. We encourage you to visit their site in you are compelled to make a larger donation or volunteer your time. http://www.seashepherd.org/

Update: And the video: