Every non-headlining DJ should read this piece on "The Esoteric Art of the Opening DJ" published by Resident Advisor.
Here's a fine passage:
In many ways, the warm-up DJ faces more challenges than the headliner. Consider this: The opener must start with a fairly empty room that slowly fills with generally sober people who aren't there to see them. The DJ must create an atmosphere out of thin air and at the same time set the stage for the musical narrative of the headliner's set.
ht: J-Justice
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