Thursday, October 29, 2009

Best Buy Butters Up Hudson Mohawke

Posted by Dave Segal on Thu, Oct 29, 2009 at 5:38 PM

Turn to page 54 in this week's Stranger. Peruse the Best Buy ad in the upper right corner. Whoa. WTF?

Normally the retail giant spotlights mainstream releases, but this week it includes Hudson Mohawke's glitter-glitch opus Butter CD (the power of a Rihanna recommendation? Or did Warp Records suddenly receive a huge influx of pounds?). I like this bit of ad copy describing HudMo's Polyfolk EP: "hyper melodic drum-and-synth sidewinders." Really honing in on Best Buy's demographic with that sort of talk.

This is all very peculiar... What next—Mike Slott 12s at Wal-Mart?

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Comments (1) RSS

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cosby 1
I thought that ad was kind of weird too. Best Buy are trying to appeal to the kids. The kids that happen to like "cocaine high end" and Dam-Funk guest appearances.
Posted by cosby http://www.myspace.com/cosbyshownights on October 30, 2009 at 9:08 AM

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