Tuesday, November 17, 2009
Merch / Media Most People Aren't DJ Heroes
Posted by Eric Grandy on Tue, Nov 17, 2009 at 10:15 AM
Ars Technica reports on the disappointing sales of the new DJ Hero spin-off of the popular Guitar Hero video game line:
The NPD Group's sales information for October has been released, and DJ Hero is nowhere to be found on the top ten list. According to Gamespot, the game sold 122,300 copies. That may not sound like a flop, but keep in mind that this number is spread across four platforms. The sales breakdown is depressing: it sold best on the 360, with 62,000 units moved. The worst? 3,300 units on the PlayStation 2.What happened? Activision Blizzard spent a mint promoting the game, including hiring big-name producers and DJs to hype the release, as well as bringing in Jay-Z and Eminem to perform at a star-studded concert at E3. The game had strong early buzz, and it could still be a slow-burning hit. Our guess, though, is that you're looking at an expensive flop of game. Why did a title with so much going for it miss the mark in sales so spectacularly? We have a few theories.
(ht: Daily Swarm)
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