SST Records, the long-running indie home of bands such as Minutemen, Hüsker Dü and Sonic Youth, has created a hubbub after asking YouTube to remove videos posted without permission. The label's Digital Millennium Copyright Act (DMCA) request resulted in the removal of unrelated videos by bands including the Adolescents, X and Lower Class Brats, none of whom have been affiliated with SST.
Oh for fuck's sake!! Turns out Ginn's thinking is the same tired and rote story from just another now-confused and backward-looking record label "executive." Obviously, Ginn's forward thinking in 1976 don't mean that his lightbulb of forward thought still shines today. Granted, I personally have never dealt with Ginn professionally, so I really don't know what his "business" notions are, but this move seems dumb. As I understand it, part of keeping ANY business alive is KNOWING YOUR MARKET. Um, Mr. Ginn, you're selling old, erm..."classic" punk records to, presumably, punks and punks don't really respect proper (asshole) "business" practices. Remember...it's about the feeling, the "art" and the "message." If you give your audience ANY reason to LOSE respect, it won't be coming back; same goes for your income. Only lawyers and politicians seem to think consumers MUST buy music now, but thing is, it's all out there, free for the TAKING. Everyone knows this, the act of BUYING music now is a WANT, and Ginn giving his base plenty reason to NOT want. Weak, bro.
Now here, dig this kid who speaks truth about how YouTube™ should/could work for record labels, SST in particular, as a marketing tool...
I KNOW, here at Line Out this kid is preaching to the choir, but obviously there are still plenty of deaf ears out there, right, Mr. Ginn?