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Friday, January 13, 2012

New Releases / Song Caffe Vita to Release Fresh Espresso Single as a Record Postcard

Posted by Dave Segal on Fri, Jan 13, 2012 at 12:16 PM

~~New packaging idea alert!~~ (Wall of Sound informs us that this format actually dates back to around the '20s or '30s. D'oh!) Caffé Vita's in-house label, Vita Records, is going release a new single by Seattle hiphop group Fresh Espresso, "Show Me How You Do," as a limited-edition record postcard tomorrow, Jan. 14. The grooves are printed on an actual postcard and the song is playable on any standard turntable. You can obtain this collectible object in all Caffé Vita stores.

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Didn't the Jem and the Hologram dolls used to come with paper records? Or really floppy, cheap plastic ones anyway? Or am I making up that part of my childhood?

Posted by Megan Seling on January 13, 2012 at 2:12 PM

In the former soviet union they used records disguised as post cards to share western music. The designs were quite beautiful. The Communikey Electronic Music Festival in Boulder had a collection of them at the festival last year. They had ripped them to mp3 so everyone could listen to them as well (sorry Dave).

Posted by Erica T on January 18, 2012 at 1:47 PM