by Dave Segal
on Fri, Feb 3, 2012 at 1:22 PM
Sports Illustrated's annual swimsuit issue drops Feb. 14. This year's edition will carry more than just cheesecake photos: in addition, there will be editorial content on "17 emerging artists across rock, indie and electronic genres," according to billboard.biz. On top of that, a two-day music fest called Sports Illustrated Swimsuit Beauties & Beats will happen at the Cosmopolitan Hotel in Las Vegas. Time Out Chicago music editor Brent Dicrescenzo helped to choose the featured bands, 10 of which will perform at the festival: Delta Spirit, Elan Atias & White Elephant, J. Roddy Walston & The Business, Little Hurricane, Maluca, Nick Waterhouse, Vonnegutt, Selebrities, White Denim and headliners the Black Lips. Bosco Delrey, DJ A-Trak, Hanni El Khatib, Kito & Reija Lee, New Look, Rhye, Toro Y Moi and The newno2 are the other musicians appearing in the feature.
"Each artist will be paired with a different model in the magazine and online, with new or previously unreleased tracks from each respective artist," writes Andrew Hampp of billboard.biz. I guess this is what the business heads mean by seeking other "revenue streams." Great job, everybody.