I received a few free coffee mugs during my radio days, and by "a few," I mean two or three, which are stored somewhere in my kitchen cabinet. I have no idea whether they were ever particularly popular promo items, but I'll take something practical over something merely decorative any day, and I do love my caffeine.
Below: partial list of bands on the back.
It must've been fairly expensive to ship out dozens—maybe even hundreds—of ceramic mugs at one time, so I'll assume Touch & Go was feeling pretty good about themselves back in 1991. And 21 years later, I'm still feeling pretty good about this classy piece of dishware, which I use on a daily basis. And only for coffee. I'm a purist like that. I have a different mug, with a different connotation, for tea (a porcelain Bavarian cup with a paisley pattern stamped "Made in West Germany" on the bottom...yes, I think about reunification on a regular basis).
I was shopping at the late Fallout Records in the mid-1990s when I noticed guitarist Tom Price (U-Men, Gas Huffer) drinking out of the same model, so I'd imagine Touch & Go was equally generous to their retail supporters. But that was then, and this is now, and T&G stopped signing bands a few years ago. They remain in operation, near as I can tell, in order to keep their back catalog alive (with the exception of the Butthole Surfers, who successfully sued the label).
Of all their signings, these guys (and girl)* were one of my very favorites:
Again with the B&W. And the screaming. Few did it better than John Brannon.
* Other outfits listed on the back: Killdozer, L-7, Lee Harvey Oswald Band, Meatmen, Necros, Negative Approach, No Trend, Rapeman, Scratch Acid, Silverfish, Slint, and Urge Overkill.