Stills by Travis Peterson
  • Hardly Art
  • Stills by Travis Peterson

I'd imagine it doesn't thrill La Sera, Frankie Rose, and Kristin Gundred (Dee Dee of the Dum Dum Girls) when people compare the ladies to each other, but it's hard to avoid due to their shared history and classic girl group sounds (Rose once played in the Dum Dum Girls and in the Vivian Girls with La Sera's Katy Goodman).

To their credit, they reveal more distinct personalities on their sophomore albums—Sees the Light, Interstellar, and Only in Dreams—but now all three have released videos in the same week, despite the fact that they record for different labels, though Sub Pop (Dum Dum Girls) founded Hardly Art (La Sera).

Of the new videos, I like La Sera's best. See all three below.

Directed by Malia James. I'm not feeling this, but the song features Dee Dee's strongest vocal performance to date. James's concept pays homage to Yoko Ono's "Cut Piece" (1965). Alas, the LP version is two minutes and 15 seconds longer.

Directed by Laurel Parmet. It reminds me of R.E.M.'s "Nightswimming" (1993).

Directed by Travis Peterson. The most ambitious video, it combines two tracks while referencing Nightmare Alley, Detour, Seconds, and other twisted noirs.

Frankie Rose plays Barboza (Neumos' lower level) with Dive (new Brooklyn outfit featuring Beach Fossils' Cole Smith) on April 25, 2012. 21+, $10 advance.