Led Zeppelin’s “Whole Lotta Love” has a distinct correlation for me to Red Grape Mad Dog 20/20. Many a night in Athens, GA, while attending University of Georgia, held the two in tandem. Perhaps too many nights. The sound of the song will forever make me taste the terrible, terrible rotgut wine. The sensory neurons from my tongue that send electrical impulses to my cerebellum (the primary gustatory region) will forever be wound like Pavlov dogs around Jimmy Page’s distorted Les Paul riff, and Robert Plant’s Willie Dixon inspired vocs: “You need coolin', baby, I'm not foolin' / I'm gonna send you back to schoolin' / Way down inside honey, you need it, I'm gonna give you my love.” The taste and smell of Red Grape Mad Dog is repulsive to me now, although I maintain devout love for the song.

Another beverage to song taste-sound coupling is Guns n Roses “Paradise City” and Busch Light Draft. Don’t ask. And the tamped, royal horns of Miles Davis “Concierto de Aranjuez” off Sketches of Spain for some reason makes me taste Kahlua and Coca Cola, and a dab of half and half, with big chunks of ice.

What songs go with what drinks for you?

What other song-drink relationships should we be made aware of?