The four major labels—Warner Bros., Universal, EMI, and Sony—have tapped an anti-piracy company called proMedia to search the web for copyright infringements. The twist here is that proMedia employs students to snitch on other students who are pirating music on blogs, forums, and file-hosting sites. proMedia’s operatives track down students using BitTorrent or P2P networks and strong-arm them into paying thousands of dollars per violation of intellectual property to the record companies.
I’m against stealing music, but this tactic represents a new low in dealing with the issue of lost revenues. It’s more likely to generate yet more ill will toward the majors, rather than profits.