Did anyone notice the D-O-Double-Gizzle's almost-dreads in the photo from the below post? Turns out there's a reason for the rastaman look.

Snoop Lion is Snoop Dogg's new reggae alter-ego, and he released his first single "La La La," produced by Saturday night Block Party closers Major Lazer, last Friday. Billboard.com points out that "He's created a Facebook, Twitter and Tumblr and has reached out to celebrities through Twitter—such as the Kardashians, Martha Stewart and Rihanna—to send them "postive vibes" and links to "La La La." Okay then.

Stream "La La La" below. It's guaranteed to have you feeling irie, or just extremely weird about whatever the fuck is going on in the world today.