Line Out Music & the City at Night

Tuesday, September 4, 2012

The XX Stream New Album, Partner With Microsoft

Posted by on Tue, Sep 4, 2012 at 1:16 PM

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So, I think this is kind of neat. It's also a pretty ingenious marketing campaign. If you go over here and share the stream of Coexist, the new album from the xx, (or is it The XX? Confusionz!), you can track the thing* as it goes viral. The drive is a partnership with Microsoft, who gets points for not forcing people to use Explorer to see it. I guess they wanted people to actually use it.) I don't know how accurate it is, and I'm by no means any sort of techno-wiz, but it's still pretty fun to take a peek at and then think about the world and life and technology and mass communication and what it all means while listening to the record, which is pretty damn lovely.

* Unsurprisingly, it takes forever to load, so hunker down and check back on the tab in a bit.

 

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