Representatives of Light in the Attic, one of the best reissue labels in the world, are in the midst of a 3,000-mile road trip from Seattle to LA and back. Their journey includes visits to 58 record stores in 10 days, in order to hand-deliver LITA’s wares and create some goodwill among music retailers (as if the fab catalog weren’t enough…). LITA’s documenting the trip with daily videos, which you can view on the label’s blog and in this post (second episode). This is straight-up porn for people still enamored of brick-and-mortar stores and vinyl—Rated M.
(Also, LITA's offering a chance to win $50 gift cards at lightintheattic.net to those who write most convincingly about their favorite record shops. Winners will be announced Oct. 5. See the blog for details.)