Line Out Music & the City at Night

Thursday, September 27, 2012

Drag City's Crazy Commercials

Posted by on Thu, Sep 27, 2012 at 10:23 AM

Ty Segall and Peter Grimm
  • Drag City
  • Image: Ty Segall and Peter Grimm
To quote the venerable independent label Drag City, "Take two, they're small." My late grandmother had a tiny friend who would say that about everything. It used to crack me up. Cookies, candy? Of course. But also cats, dogs, kids, adults, cars, boats. I miss having eccentric old people in my life.

Anyway, here's a vintage ad for Royal Trux's great Accelerator (1998) and a new one for Ty Segall's soon-to-be-great Twins (haven't heard the whole thing yet, but I have faith). According to the label, the Segall clips come from Lawnmower Man 2: Beyond Cyberspace, White Chicks, and The Stupids.

Below: bonus video for Segall's latest single, "The Hill," which I wrote about here.

Segall co-directed it with the excellently named Peter Grimm (does he like Terry Gilliam's The Brothers Grimm? NBC's Grimm? Is he a Grimm-Bro descendant?). The gents give us furry, feathered, and scaly creatures getting down, rocking out, toking up, and riding skateboards: once again, Ty has found the way to my heart.

In case you can't get enough, click here for the commercial Trux's Neil Michael Hagerty directed for Bonnie "Prince" Billy's The Letting Go. Drag City (re-) releases Accelerator and Twins on Oct 9. Segall plays Neumos on Dec 11. And here's a final label quote, "No matter which way you slice his sides, Ty Segall simply sprouts new records like Hydra heads, faster than you can burn the stumps!


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