by Dave Segal
on Mon, Oct 29, 2012 at 1:57 PM
If you want to buy Truckasaras’ outstanding new album, 2012 (and these Seattle electronic-music fixtures truly deserve your time and support), today is the last day to obtain it through ZIIBRA (you have about 10 hours to go). ZIIBRA is a local music platform that tallies the number of people who pledge to purchase a release; the greater the number of people pledging, the lower the price drops. By the end of the sale, everyone pays the same price. The approach provides an incentive for fans to support artists by inspiring their friends on social networks to purchase music.