Postal Service doesnt Give Up
  • via Sub Pop
  • Postal Service doesn't Give Up
Almost ten years after Ben Gibbard and Jimmy Tamborello sent their little correspondence course collaboration gently bleeping and blooping out into the world, the Postal Service's Give Up has brought a shiny platinum record back to Seattle. Famously produced through exchanging CD-Rs by mail up and down the I-5 corridor (looking back, doesn't using the USPS seem exceptionally precious? A world without Dropbox is nearly impossible to remember), the record was an endearing collection that made indie-rock longing vaguely danceable. Having sold more than a million (1,067,087) copies in the United States alone, the album has the distinction of being Sub Pop's second best selling album (after Nirvana's Bleach in the label's twenty-four year history.

A tiny bit of context to remind ourselves of the scale of independent music: this tremendous ten-year achievement represents approximately 100,000 fewer albums than Taylor Swift sold just this week. But rather than kicking themselves for not having thought about bundling CDs with Papa John's pizzas, I hope that everyone at Sub Pop is celebrating with a bit more than Halloween candy tonight.