There were a bunch of things that were cool about this year's Black Friday Record Store Day: the official site had a bunch of sweet special releases,Kill Rock Stars offered discounts and a free Elliot Smith CD with record purchases and Onto Entertainment is offering a big gift pack if you post a photo of your vinyl haul from the day and next week onto their Facebook page.
But when it comes down to it, Black Friday carries awful connotations of big chain stores and people getting trampled outside Walmart every year. BUT, you can always catch Small Business Saturday! Supporting small businesses (LIKE YOUR LOCAL INDEPENDENT RECORD STORES!) is wildly important: for every $100 spent at your local business, $68 goes back to the community. Using the tag #Smallbizsaturday and instagram/tweeting your purchases promotes independent business' and helps the trend grow. And hey, it's less evil than Black Friday, so you can feel better about taking part in the consumerist feeding frenzy. Shop/rock on!