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Friday, May 3, 2013

Mountain Dew Removes, (Sort of) Apologizes for Offensive Commercial

Posted by on Fri, May 3, 2013 at 2:58 PM

Mountain Dew has removed the offensive commercial, which featured and was developed by Odd Future's Tyler, the Creator, but they don't offer up much more than an "Oops, sorry!" in response to the backlash:


On their website they also note that Tyler, the Creator has removed the commercial from his channels. Tyler doesn't agree that the ad needed to be pulled, though. In an interview with Billboard.com he says:

What was the initial idea for the Mountain Dew ads?

Tyler, the Creator: It was just a goat who liked Mountain Dew. He wanted more. The waitress lady got hurt. He got pulled over by the cops, and the lady points out the goat [in the line-up], who obviously attacked her because of the Mountain Dew. And that's it.

I guess people are claiming that it's racist, which... you know, that wasn't even portrayed in that commercial, there's no type of hate being portrayed in that work of art at all — which I'm confused by. But this older black dude, Dr. Boyce Watkins, I guess he found it racist because I was portraying stereotypes, which is ridiculous because, one, all of those dudes [in the line-up] are my friends. Two, they're all basically in their own clothes. It was originally supposed to be just two dudes, but Garrett from Trash Talk came with his friend and other people had showed up, so I just put all of them in that line-up, if you really wanna know the truth. Three, no [commenters] saw that commercial and said, this is racist. Everyone either said, “Wow, this is ridiculous, it's a goat talking,” or they said, “Wow, this is the dumbest, why would they even make this?” So for [Watkins] to nitpick and notice that, clearly shows his state of mind is on some other sh— that I can't comprehend, for him to actually sit there and for him to notice that it's all blacks [in the lineup]. That wasn't my intention.

Read the full interview here. He's either a complete idiot who's oblivious to (or in denial of) the world that exists outside his bubble, or (as some have argued) he's knows exactly what he's doing and he's just very good at not ever breaking away from a very intentional and controversial persona. (I'm convinced it's the former.)

 

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