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Thursday, February 28, 2008

Holy Fuck Confirmed for Rachel Ray SXSW Showcase, Also: “Pedro”

posted by on February 28 at 9:35 AM

As Idolator reports today, Toronto electro-prog quartet Holy Fuck, who I gushed about here yesterday, have confirmed for Rachel “All your Kraft food boxes are belong to me” Ray’s SXSW showcase. They’re billed as “Holy *&%$” in the announcement.

I’m new to SXSW this year, so I’m not sure if this sort of thing is the norm, or if this represents a new level of co-branded absurdity or what, but I’m guessing there will be free snacks at least. The rest of the line-up includes Autovaughn, The Ravonettes, The Cringe (apparently Ray’s husbands band), Scissors For Lefty, The Stills, Holy *&%$, and DJ Efren ‘Pedro’ Ramirez from Napoleon Dynamite, who, as Idolator notes, is a pretty sad celebrity DJ (I mean, his dad doesn’t even own a restaurant chain or anything).

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Almost everything at SXSW is a blend of coprporate sponsorship and cross-marketing.

I saw Grandmaster Flash at the MSN party there. He led a chant: "Lemme hear you say MSN!"

I'm sure he was paid to do that.

Posted by Jeff | February 28, 2008 9:58 AM

My wife's going to go to Ray's thing, for sure. Me, probably not. Especially since I just saw 'Holy *&%$' a couple nights ago.

Posted by rk | February 28, 2008 10:53 AM

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