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Monday, March 31, 2008

Fuckin’ Crocs and Their Fuckin’ Fugly Existence

posted by on March 31 at 15:11 PM


Via Idolator—bolds are mine:

Crocs Inc.—the makers of the ugly, yet allegedly very comfortable rubber shoes that are most famously worn by Mario Batali—is trying to hip up its brand. What better way to do that than by sponsoring some music festivals? The company is throwing money at the likes of All Points West promoter AEG and the people behind Bumbershoot; it’s also signed a deal with superpromoter Live Nation that will allow the company to have some sort of “on-site presence” at 25 amphitheaters throughout the country. If ever there was a reason to buy a pair of steel-toed Doc Martens for concertgoing, this is it.


Those shoes were everywhere at last year’s Bumbershoot. One day I was there I tried to count every pair I saw and I lost count after about an hour when I got up into the forties. No joke. I’ve never been so offended by footwear. And now, with Crocs Inc. tossing some money to Bumbershoot’s people, we’ll probably be inundated with an even stronger presence. Maybe some big signs. Maybe people passing out fliers or postcards to enter to win a free pair.

Oh Christ.

And they just signed a deal with Live Nation? Hey, so did U2! Does that mean there will be limited edition red and black U2 Crocs to go with the limited edition U2 iPods? Maybe they’ll come with a free pair of Bono-esque sunglasses? Doesn’t Madonna have a deal with Live Nation too? Oh, the possibilities…

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Why not just buy the old Croc Cafe and rebrand it as Seattle's premiere live music venue/shoe store?

Posted by Eric Grandy | March 31, 2008 3:39 PM

Sweet, now those people that lose a shoe crowd-surfing at Bumbershoot or in the pit at the Showbox can pick up a new pair of shoes at the merch stand. Too bad AEG can't partner with Cocaine and Whores instead, it might make their corporate rock shows more fun.

Posted by dan10things | March 31, 2008 3:54 PM

Yes, this totally means there will be limited edition red and black U2 Crocs.

Frikkin hell yeah.

Posted by trent moorman | March 31, 2008 4:01 PM

i hope those limited edition u2 crocs fund the miraculous end of suffering worldwide through the kind of comfort that only shoes with holes in them can provide.

Posted by cosby | March 31, 2008 4:13 PM

I fucking hate Crocs too, but they're better than flip-flops. Marginally, but there you have it.

Also, there is a douchey industrial rock schmoe in Pioneer Square who wears Crocks with spikes in them with a Utilikilt. I'm not kidding.

Posted by Matt Fuckin' Hickey | April 1, 2008 1:00 PM

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