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Thursday, April 10, 2008

Q: What’s Worse Than Perez Hilton Running a Record Label?

posted by on April 10 at 16:25 PM

A: TAG Body Spray running a record label.


Island Def Jam Music Group and Procter & Gamble’s TAG brand are teaming for a joint-venture hip-hop label, which will be led by Island Urban president Jermaine Dupri.

“My goal is to find artists that have longevity written all over their face,” says Dupri, adding that TAG is expected to launch two artists per year during the course of the three-year deal.

According to Dupri, Proctor & Gamble, which produces TAG body spray, approached Island via ACME Brand Content Company for the joint venture. P&G views the union as a great way to reach its pop culture-influenced teen demographic. The label launch is also part of TAG’s initiative to cultivate relationships with the urban community through programs that give opportunities to aspiring MCs.

Neither IDJ or P&G would comment on speculation that TAG artists will be supported with up to, but not limited to, $10 million in marketing dollars, an unprecedented figure for any contemporary new artist.

“Most artists get probably $1 million for a marketing budget,” says Dupri. “The TAG artists will receive 10 times the typical marketing support. It will give these artists a chance to be and feel just as big as a Kanye West because the marketing budget is 10 to 20 times as much as the average. While it’s not actually $10-20 million, the numbers are up in that area and further north.”

Looks like the wealthy deodorant industry has some money to throw into the dying music industry.


RSS icon Comments


After the announcement of the body-spray record label, the energy-drink record label seems inevitable.

Posted by flamingbanjo | April 10, 2008 5:02 PM
Posted by Eric Grandy | April 10, 2008 5:22 PM

THeir first signing should be Mystery from the Hpw To Get Laid TV show.

Boost Mobile and Maxim Magazine can co-promote.

The label should be called "Shiny Shirt Recordings"

Posted by File Under W For Who Gives A Fuck | April 10, 2008 6:04 PM

Grandy: I swear I was just riffing. Yet another example where my cynicism can't keep up with the ridiculousness of reality. It's happening more and more these days.

Posted by flamingbanjo | April 10, 2008 6:06 PM

red bull is going to get into the local rap business too.
and it's gonna be SEEW AWESOME!!!

Posted by lar | April 11, 2008 2:01 PM

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